Apple, after launching the new iPhone 7 and 7 Plus, has been in the public eye due to its specifications and better functions than the previous one, iPhone 6. The generation of a product is always being improved and Apple has an extensive experience in this field, making improvements either of the operating system or the cell phone design. Once again, Apple highlights a new contribution to the technological development with its products, and all the new functions they have incorporated to them.
On its official website, Apple highlights iPhone 7 and 7 Plus new advanced features as its camera system, which has been enhanced, as well as a longer battery life, wide color gamut and brighter display, and a more resistant waterproofed case. Nevertheless, the big news is not the new functions but its selling statistics, which we will further analyze.
Brand new design, translates into more new sellings!
Although iPhone 7 and 7 Plus is better than the previous generation of iPhones, in relation to many features, this does not mean that Apple have had better sales records. Regardless, many stores in Spain have sold all the stock, and this has happened in many others all over the world after its launching, it does not mean that the sales numbers are higher compared to those from iphone 6, according to Ming Chi Kuo from KGI securities.
One of the more highlighted features of the new Apple product is the “jack” better known as the headphone jack, which has completely disappeared in this new version. At first glance, we can think that Apple is not thinking in the users when introducing this new feature, because there have been many complaints about this new jack design, in this new product, but it may be something that will be considered for a possible “iPhone7s”.
Succesfull Sales since unveiling
9to5mac has stated that according to the sales records, the new Apple product has been a success thanks to its new variety of colors (a matte color called Black and a new Jet Black, with a higher gloss finish) and also because of the dual camera which has been incorporated to the new iPhone 7 y 7 Plus. The first days, after the iPhone 7 was released, were an accomplishment on sales, even iPhone´s 6 sales records were broken in some countries. Nevertheless, iPhone 6 continues having major sales records in general.
These statistics are based on the fact that Apple distributed iphone 6 only to the stores in 12 countries. Currently, iPhone 7 was distributed to the stores in 28 countries, all in which it would be launched the same date. It is also known that the Jet black color is the best selling model, which is more difficult to manufacture.
Higher Production Costs
All the surveys from KGI Securities show that producing a Black Jack iPhone 7 is difficult, they even pointed out that is 60%-70% more difficult to produce than any other color. In relation to this, Apple announced on its web site that even though it is the user´s favorite color, it can be easily scratched. Nevertheless, users did not give relevance to that information because it represents 30%-35% on sales records all over the world, and in China a 45%-50% of the sales records.
Another survey from KGI Securities points out that 128GB is Apple´s most popular model. Even when it does not have the sales record and the stock has not been sold out, it catches people´s interest. Apple launched 3 models to the market, in relation to storage capacity: 32GB, 128GB y 256GB. People might consider that 32GB is not enough capacity and 256GB is too much. That could be the reason why the users prefer 128GB version.
75 Millions were not enough
The amount of iPhone 7 sellings known by Apple is high. There have been sold 70- 75 millions of devices. Notwithstanding, Apple has stated that the records are lower than those from iPhone 6s. Apple informed about several statistics but it did not want to reveal iPhone´s 7 sales statistics on the first launching weekend. It is the first year that Apple did not want to reveal its Smartphone statistics.
Apple´s new product has improved and better functions than the previous model, but the real reason why the stock was sold out is that there were not enough devices in the stores, in comparison to iPhone 6s, but it is not a matter of an increase on the product users.
At the Apple store, we can check the products prices by ourselves and compare them to those in the market. That will help us to know, if the price is a major factor that could affect sales records. iPhone 7 price range may vary between 769€ and iPhone 7 Plus to 909€, in comparison with iPhone 6s, which can be found to 659€, and iPhone 6s to 769€.