iPhone 6 iPhone 7The changes of devices are very frequent nowadays, since companies such as Apple have released almost yearly a smartphone more advanced than its previous device. This has become into an usual habit. Not only Apple; Google, Sony, Microsoft among others brands have become as well. They have made a habit the updating, both in operative systems as on electronic devices every certain lapse, nevertheless they need to give confidence to their users of a certain time of life of their devices before it became obsolete.

Technology day to day advances exponentially; Companies dedicated to the improving of processor units, artificial intelligence, flexible screens, holograms, quantum computing, resistances to all sort of weather or falls, among other functions that make that companies like apple updates their devices and integrate certain functions, clear example of it is the waterproof of new iPhone 7 without the needing of a extra phone case, this includes one from manufacturing.

Adaptation One-Hand

Apple has always worked to improve the experience of the user, in this case use a smartphone with one hand is one of the requirements that users of Apple expected from previous news. The improving on the new iPhone 7/7s is that you can easily go to all the places of the screen with one hand without any problem in spite of having the same dimensions of size in comparison to iPhone 6/6s, that in a pair of occasions we’d need to use it with two hands.

This is due to a little particularity on the incorporated design by Apple, is not a big change but the users that takes into account the using of “One-Hand”, they are the ones that felt the change with more comfort and security at the moment of not have to use two hands to hold up strongly their smartphone.

Less heavy, same size

Changing the iPhone 6/6s to its new version is almost adapting to a few features on general designs, Apple has not changed too much its design due that they only improve and try to reduce manufacturing faults that happened in the past. The iPhone 7 is 5 grams less heavy than iPhone 6, and the Iphone 7 is 4 grams less heavy than 6s, small changes that surely in the future they’ll be less than the current iPhone.

Respecting to dimensions it wasn’t significant changes, even on the official Apple website it can be noticed that they use the same dimensions, totally exacts and adapting the same pattern to the common version to be smaller to the version “s”. Also it can be appreciated that the same inches of the screen remains, on the standard version 4,7 inches and its version “s” 5,5 inches for the two devices.

New 3D Touch

In spite of not being a very significant change, many users that changed their iPhone 6/6s, maybe they won’t notice the difference, but Apple added more functions such as getting into adjusts from the starting screen, answer text messages from the lock screen, use the central control, among others… With only pushing the screen or depending on how you adjust this functions totally editable.

If you come from a previous version such as iPhone 5 maybe you took into account on the process of test once you have bought the new iPhone 7/7. This technology advances more everyday by professionals and once integrated on the new delivery of Apple it becomes very common on the daily life of the users that possess this new device, nevertheless many users don’t notice of these functions that their smartphone can have.

Dual camera only on plus

Despite of the iPhone 6s has the same size of the iPhone 7 plus apple wanted to integrate two cameras for a better efficiency on multimedia functions of this one, is not the unique on the sales but it is a new integration of Apple able only for the generation “Plus”  of iPhone 7. The integration of dual cameras to smartphones has been taking strength since 2016 with other enterprises such as Xiomi that also integrated it.

But ¿What makes incredible a smartphone with dual cameras? The truth is that there are a lot of multimedia functions that can reach 2 cameras of 12 megapixels each one. The integration of these cameras is controlled by the software offering functions like excellent portrait photos, a zoom from 2x to 10x without losing a good quality, among others… Apple confirms that has 60% faster than its previous model

¡Auditory difference!

A small difference on the speakers of new iPhone 7 produces an improvement on auditory level in comparison to its previous. It is due to a speaker that is located on the frontal side of the device and other on the base, according users this produces a sensation kind of strange but nevertheless it can be noticed the improvement on the performance of the audition with simple audios in youtube.

Apple use the charging connector of the cell phone to broadcast the sound to headphones removing the standard “Jack” connector of any mobile phone or multimedia player, with certain complaints of users that won’t be able to use any headset unless they use the adapter that Apple includes on the buying of its new smartphone.

iPhone 7Apple, after launching the new iPhone 7 and 7 Plus, has been in the public eye due to its specifications and better functions than the previous one, iPhone 6. The generation of a product is always being improved and Apple has an extensive experience in this field, making improvements either of the operating system or the cell phone design. Once again, Apple highlights a new contribution to the technological development with its products, and all the new functions they have incorporated to them.

On its official website, Apple highlights iPhone 7 and 7 Plus new advanced features as its camera system, which has been enhanced, as well as a longer battery life, wide color gamut and brighter display, and a more resistant waterproofed case. Nevertheless, the big news is not the new functions but its selling statistics, which we will further analyze.

Brand new design, translates into more new sellings!

Although iPhone 7 and 7 Plus is better than the previous generation of iPhones, in relation to many features, this does not mean that Apple have had better sales records. Regardless, many stores in Spain have sold all the stock, and this has happened in many others all over the world after its launching, it does not mean that the sales numbers are higher compared to those from iphone 6, according to Ming Chi Kuo from KGI securities.

One of the more highlighted features of the new Apple product is the “jack” better known as the headphone jack, which has completely disappeared in this new version. At first glance, we can think that Apple is not thinking in the users when introducing this new feature, because there have been many complaints about this new jack design, in this new product, but it may be something that will be considered for a possible “iPhone7s”.

Succesfull Sales since unveiling

9to5mac has stated that according to the sales records, the new Apple product has been a success thanks to its new variety of colors (a matte color called Black and a new Jet Black, with a higher gloss finish) and also because of the dual camera which has been incorporated to the new iPhone 7 y 7 Plus. The first days, after the iPhone 7 was released, were an accomplishment on sales, even iPhone´s 6 sales records were broken in some countries. Nevertheless, iPhone 6 continues having major sales records in general.

These statistics are based on the fact that Apple distributed iphone 6 only to the stores in 12 countries. Currently, iPhone 7 was distributed to the stores in 28 countries, all in which it would be launched the same date. It is also known that the Jet black color is the best selling model, which is more difficult to manufacture.

Higher Production Costs

All the surveys from KGI Securities show that producing a Black Jack iPhone 7 is difficult, they even pointed out that is 60%-70% more difficult to produce than any other color. In relation to this, Apple announced on its web site that even though it is the user´s favorite color, it can be easily scratched. Nevertheless, users did not give relevance to that information because it represents 30%-35% on sales records all over the world, and in China a 45%-50% of the sales records.

Another survey from KGI Securities points out that 128GB is Apple´s most popular model. Even when it does not have the sales record and the stock has not been sold out, it catches people´s interest. Apple launched 3 models to the market, in relation to storage capacity: 32GB, 128GB y 256GB. People might consider that 32GB is not enough capacity and 256GB is too much. That could be the reason why the users prefer 128GB version.

75 Millions were not enough

The amount of iPhone 7 sellings known by Apple is high. There have been sold 70- 75 millions of devices.  Notwithstanding, Apple has stated that the records are lower than those from iPhone 6s.  Apple informed about several statistics but it did not want to reveal iPhone´s 7 sales statistics on the first launching weekend. It is the first year that Apple did not want to reveal its Smartphone statistics.

Apple´s new product has improved and better functions than the previous model, but the real reason why the stock was sold out is that there were not enough devices in the stores, in comparison to iPhone 6s, but it is not a matter of an increase on the product users.

At the Apple store, we can check the products prices by ourselves and compare them to those in the market. That will help us to know, if the price is a major factor that could affect sales records. iPhone 7 price range may vary between 769€ and iPhone 7 Plus to 909€, in comparison with iPhone 6s, which can be found to 659€, and iPhone 6s to 769€.