The mobile business in Latin AmericaThe mobiles have been one of the technologies which have most advanced around the world, the first mobile’s generation started on the 80’s with digital telephony, in countries such as United States, Canada or Finland were considered as 0G generation. The evolution of mobiles has been a great impact on society so much that now is considered as Smartphones because they can understand actions of the user and make them common, save daily likes as most used words in a text message and show it as a suggestion, among other features that makes that technology has changed a lot.

One of the leader enterprises on market among 1998 – 2011 was Nokia with its mobile telephony, the best phones on the market and better distributed in all the continents. Nokia was one of the manufacturers of first mobile telephony generation; in 1982 Nokia creates its first mobile system for the first generation (1G) and on 1984 was when Nokia launched to market the Mobira Talkman; the first Handheld phone. In Spain on 1990 the quantity of cell phones was larger than the population and Argentina became one of the Latin American countries with large consuming of mobile telephony.

More than 100 million of sold smartphones

Latin America is one of the largest continents where the consuming of smartphones is high, according surveys 9 of each 10 persons already have a smartphone. In 2014, Gfk declared quantities by an increase of more than 59% of the sales regarding to 2013; internationally were sold more than 1,200 million smartphones, a figure of 23% bigger to the last year and only in Latin America were sold 109 million of smartphones heading the list of continents that have sold more smartphones.

In China is still maintained the large sales in mobile telephony with more than 392 million of sales in 2014, nevertheless isn’t the continent that bigger increase have had on smartphone sales. In Latin America is known that the market of smartphones increased a 25% from 2014 to 2015; the distributor that heads these figures is Samsung with a 29.5% on the 2015 year, the companies that are kept beneath Samsung is LG (10.9%), Apple (10.1%) and Motorola (8.6), leaving a total of 40.8% to other enterprises.

150 million of users

The figures of sales weren’t the only ones that increased, also the quantity of users that have a smartphone have increased in large figures. eMarketer was the in charge to give the figures to users or residents in Latin American that every year it’s been increased until a 22,2% of the last year, if the approaching continues with these figures in increase, it’s presumed that in 2019 it will be reached at least 245,6 million users that have a smartphone.

The biggest users of Latin America are concentrated on 6 countries; the 84% of users that have a smartphone are located and distributed between Argentina, Brasil, Chile, Colombia, Mexico and Peru. The figures for users are taken as residents of the country, however the the figures increase in sold devices, because an user can have many devices, even are taken into account the companies that buy smartphones to adapt them to the needing and areas of companies.

Smartphones dominate the world

One of smartphone’s objectives is to leave behind the old mobile telephony and become the market in a new in a new generation of mobile telephony; the smartphone. In Latin America one of the countries that achieved to disappear of the market the obsolete mobile telephony by profitability is Argentina, so much that the smartphone’s sales in Argentina is about a 99% over the whole market, being surprising figures in all the continent. The rest of the countries in Latin America are still increasing these figures to a 77% of the entire market.

Large manufacturers and smartphones distributors have risen up and have betted to come to Latin America to obtain better sales and global recognition. The other point is the local companies that compete against foreign companies to obtain more benefits, a great fight that can carry much difference in technology if it is not yet developed and completed all the necessary in the country. One of the local companies is Lanix (Mexico) that day to day competes against Asian companies that want to enter to the continent as smartphone’s distributor.

If the current figures continue with that increase the networks of fourth (4G) could become into around 76,000 million dollars between 2016 and 2020 to reach the large potential of networks on Latin American’s smartphones. The enterprise Ericsson that also produced and distributed smartphones esteems that in 2015 the connections between smartphones were more than 354 millions only in Latin America; Ericsson also predicts that connections between smartphones for the year 2020 will be about 603 millions. Latin America in 2015 was positioned in the third place of the ranking of the most followed countries by technological companies.

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